Strategic Communication and Leadership Consulting
Specialists in Messaging/Positioning and
What We Do. We excel at providing strategic communication and leadership counsel. We work with you to define the objectives and then focus on the needs of stakeholders -- those who have an influence over your potential success or failure. Before we execute, we conduct the appropriate qualitative and/or quantitative research (as needed or appropriate), review possible outcomes scenarios, and think ahead to uncover and prepare for possible consequences of the program.
We make complex or controversial issues and products understandable and compelling for media, consumers, opinion leaders, policy makers, investors, donors, partners and employees. We help you tell the right story to the right audience at the right time to enhance your organizational goals and reputation. Our clients range from global, multi-billion dollar companies to small, venture-backed firms.
In addition to strategy and execution, Paul Oestreicher is available for seminars, speeches, workshops and lectures. His popular book, Camelot, Inc., serves as an educational and entertaining vehicle to discuss modern issues of leadership, management, reputation building, branding, ethics and communication.
How We Do It. There are many ways to communicate, but only a few that are successful. The most effective efforts share several critical success factors which must be executed in a coherent fashion to achieve the planned objectives. These core elements -- these facets of communication -- are also essential if the effort is to result in a memorable, durable change in behavior or perception.
That's why Paul developed the FACETTM model of communications. The services we provide on your behalf will be driven by your needs and will adhere to foundational components that are:
Factual accurate, truthful
Analytical rigorous, well-researched
Creative differentiated, realistic
Ethical credible, principled
Targeted strategic, timely