Oestreicher Communications, LLC

Click here to read Paul’s blog – C-O-I-N-S: Communication Opinions, Insights and New Strategies – and let us know what you think. You can also go directly to individual articles by clicking below. In between blog posts, you can follow Paul on Twitter.

Angelina Jolie and the State of Health Care: A Brave but Incomplete Message

Morale Is Not an Objective, It's an Outcome: Why We Keep Talking About Yahoo! (and Not in a Good Way)

What Was Communicated by Yahoo!'s Work-At-Home Reversal

Failing the Authenticity Test: Words Aren't Enough for an Apology

Daniel J. Edelman, 1920-2013: A Brief Reflection

Do Not Attempt (Trust) Until We Do Some Work: The Importance and Power of Asking a Question



Apologies - Beyond the Goldilocks Dilemma: The Use, Misuse and Disuse of Sorry

ExxonMobil Lifts the Veil on its CSR: A Step Toward Cynical Social Responsibility

On Leadership: Serious - Yes, Boring - No

Memorial Day and the Men in Black: A Lesson in Opportunity

Doubling Down: A Communication Gamble

Groups, Thinking and Groupthinking: We Need Time Alone and Time Together to Be Effective

A Creative New Year's Resolution: Creativity is Misunderstood and Dropping in Supply

A Game's Afoot: Attempting to Bolster Pharma Reputation Facebook Style

The Form and Substance Disconnect at HP: More on the CEO Merry-Go-Round

How Google, IBM and Others Can Help Hold Feet to the Fire: A Proposal to Harness Computing Power to Showcase the Truth During Political Debates

Another Botched Corporate Transition: When Will They Ever Learn?

The Trickle-Down of Distrust: How We Elect Leaders Is Pulling America Apart

Courage Has Nothing to Do with It: Clausewitz, King Arthur and Our Founding Fathers Weigh In on the Debt Crisis

Redrawing the Boundaries Weakens Crisis Response: Why the Weiner Response is Failing

Why Donald Trump Would Get an F (in my class): The Donald is not The Researcher

How "Camelot Wisdom" Can Address Our Political and Budget Woes: Politicians Should Take Some Lessons from King Arthur's Leadership and Communication Style

Cats and Dogs - It's Raining Opinion: A Bad Survey Results in Bad Reporting

Gaining Higher Ground by First Finding the Low: Treating the Cause, Not the Symptoms, of Pharmaceutical Industry Reputation

End of Year News and Announcements: A New Book in the Works 

Afghanistan Speech Plan: Notes for the President 

The Pharma Pricing Dilemma: How to Rebalance the Picture 

The Twitter Tail Wagging the Corporate Dog: Social Media Are the Means, Not the Ends 

American Cancer Society vs The New York Times: Feud Adds to Public Confusion Over Cancer Screening 

A Healthcare Answer For Some But Not All: The Internet Is Another Health Disparity That Must Be Addressed

Informed Dissent: H1N1 Vaccine is Here With Too Few Takers 

1776 Déjà Vu?: So Much Hinges On So Few 

Chill Pills All Around, Please: Outbursts and Meltdowns Punctuate the Week 

A Military Man Points the Way, Again, On Strategic Communication: An Admiral Sets a New Course

Moving the Needle on Clinical Trial Recruitment: Poor Communication is Among the Obstacles to Research 

TV News is Taking Viewer Opinion to the Extreme: Sloppy Journalism Can Distort Public Sentiment 

Homework for America: Read First, Debate Healthcare Reform Second 

Observations on the Social Media Landscape: Web 2.0 is Like Being at Square 2.0

A Message to Reach the Stars: Communicating Our Way to Space 

What's in a Name?: A Story of Discrimination 

Keeping Them Guessing: A Sometimes Risky Strategy 

A Culture of Complaining: The Message in Misery

Observations From the Consumer Genetics Conference: The First and Certainly Not the Last Meeting

A Chink in Oprah's Armor: Is She Putting Your Health At Risk?

Hospitals Pushing the Envelope with Social Media: The Line Between Marketing and Education Begins to Shift

A Spokesperson Goes Off Track: Remember to Keep an Ear to the Rail

Good - Not Great - News on Pharma Reputation: Hold the Champagne for Now

Swine Flu's Teachable Moment: An Opportunity for Public Health and Vaccine Manufacturers

A Report Card on Report Cards: Why They Don't Always Measure Up

The Secrecy Bucket is Full of Holes: Get Used to It

When an Ethics Company Does Wrong: Lessons From Coast IRB

Disclosure - Keep It Coming: Try to Avoid Taking Two Steps Forward and One Step Back

The World's Shortest Diet Book: It's All There in Clear, Concise Messages

Out of This World PR: How a Comedian Outwitted Some Rocket Scientists

Healthcare Journalism Needs a Recovery Plan: There's More Evidence the Profession is Suffering

New Bedside Manners: Tell Me – Not the Internet – How You Feel

Hide or Seek?: It's Time for the Healthcare Industry to Find New Footing

The Latest Message War: The Fight to Win Hearts and Minds Over the Economy

Betting on Vetting: Why We Need to Ask (and Answer) Questions

A Pioneer Passes: Martin Delaney, HIV/AIDS Activist, Taught Us Much About Communications

Great Expectations: Our Standards for Scientists and Physicians

NEJM Makes It Official: The Role of Communications in Public Health

Heading in the Wrong Direction: We Need More, Not Less, Health and Science Reporting

Standards of Apology: Some Observations on the Siemens Case

Let’s Not Get Burned and Drowned (By Information): Right, Wrong; Too Much, Too Little; Too Early Too Late

Go Team!: Enhancing Cohesion and Success

?-to-Face Communication: Let’s Not Waste Opportunities to Make a Personal Connection

Personalized Promise: Preparing for the Era of DNA-Guided Medicine

Communicating Hope: Some Textbook Message Delivery

Do the Facts Matter?: Of Course They Do, Of Course They Don’t

Mind the Gap(s): Ask Questions, Learn, Close the Loop

Give Me an S, Give Me a C, Give Me an…: The Necessity of Science Literacy

Let’s Get a Little More Serious: Enhancing Corporate Reputation By Playing It Straight